How to Grow Your Business Blog with Social Media
Hello, lady boss! Do you have a blog and are looking to grow your audience? Then it is time you begin to promote your posts on social media to increase your reach. Here are some tips to do it effectively.
- Choose the right places: Figure out where your readers hang out. Check the demographics of each platform and choose the ones that match up with your brand. Then focus your efforts there.
- Use hashtags: Hashtags increase the reach of your social media efforts by helping you show up not only with your followers but with people who are interested in your topic.
- Engage with your followers: Respond to comments, and ask questions. The more you engage with your followers, the more likely they are to share your content with others.
- Make your social media posts interesting: Your blog post is just the beginning. You need to create engaging social media posts that will make your followers want to read your blog. Ask a question, share a statistic, or highlight a common problem that your target audience is facing. Let them know that you have the solution and they should come read it.
- Shorten your blog post URLs: You don’t just want to shorten them so they take less space in your posts but also to track how many people click on your links. You can use a URL shortener like Bitly or TinyURL. This is a simple way to figure out which blog posts work best with your audience.
- Use Google Analytics: Analyze your blog traffic and understand your audience better. Check how they behave after entering your blog. How long do they stay on your site? Do they visit other pages and which? Use this information to create more targeted content that resonates with your audience.
- Repurpose your blog content: Don’t limit yourself to sharing your blog posts as-is. Appeal to different people by sharing your content in different types of media such as infographics, videos, or podcasts.
By following these tips, you can increase your blog’s exposure and grow your online community. So, what are you waiting for? Start sharing today and grow your blog!
Here is a great infographic from Leverage to help you choose the right platforms.
Courtesy of: Leverage
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